Smart AI Merchandizing
Product Recommendations
That Actually Convert
An AI merchandising engine that learns what your customers want — and shows them the right products, in the right order, every single time.
City-level
Personalisation granularity
Multi-metric
Real-world scoring signals
Auto-sync
Collection metafields updated
Most stores sort products the same way for everyone
Default "best selling" or "newest" sorts treat every visitor identically. A customer in Mumbai browsing on their phone sees the exact same product order as someone in Delhi on desktop — even though their tastes, budgets, and buying patterns are completely different.
AI that ranks products for every shopper, every context
Helium's merchandising engine combines your catalogue data with real customer behaviour — sales, sessions, geography, device, channel — to build intelligent product rankings that adapt to who's browsing and where they are.
Describe what you want in plain English
Type "show trendy sneakers for Gen Z in metro cities" and Helium builds the entire ranking strategy — no SQL, no spreadsheets, no technical knowledge needed.
Personalise by city, channel, device, and more
Create different product rankings for different audiences. What sells in Mumbai might not sell in Bangalore — Helium learns that from your own sales data and applies it automatically.
Three-layer scoring for smarter rankings
Every product gets scored on catalogue relevance, overall popularity, and context-specific performance. The best products rise to the top for each shopper segment.
Preview before you publish
See exactly which products will show up for a given city, channel, or device combination — before your customers ever see it. Tweak, preview again, then go live with confidence.
Auto-syncs to your Shopify store
Once you activate a strategy, product rankings and cached handles are written directly to your Shopify collection metafields. Your storefront stays in sync — zero manual work.
Separate strategies for new vs. repeat visitors
Show first-time browsers your bestsellers. Show returning customers personalised picks based on their behaviour. Different audiences, different strategies, one dashboard.
Four steps from idea to live personalisation
You don't need a data team. Helium's dashboard walks you through every step — from naming your strategy to watching it perform live.
Create a strategy
Give it a name, pick the metrics that matter (sales, sessions, views), choose your audience segments (city, channel, device tier), and set your time window — last 30 days, 90 days, whatever fits.
Add boost and filter rules
Want to promote products of a certain color, price range, material, or category? Use the visual rule builder to boost what matters and demote what doesn't. No code required.
Preview and refine
Pick a collection, pick a context (say, a web shopper in Delhi), and see the exact ranked list Helium would show. Adjust weights, tweak rules, preview again — iterate until it feels right.
Activate on any collection
Link your strategy to one or more Shopify collections. Helium runs the full ranking pipeline in the background, writes the results to your store, and your theme reads the sorted products automatically.
Context that actually matters for your store
Helium supports multi-dimensional personalisation. Choose any combination of the following dimensions to segment your shoppers and rank products differently for each group.
| Dimension | What it means | Example |
|---|---|---|
| Location (City) | Rank products based on what sells in each city | Mumbai, Delhi, Bangalore |
| Channel | Differentiate web vs. mobile app shoppers | Web, App |
| Device Tier | Adapt rankings for high-end vs. budget devices | High, Mid, Low |
| Operating System | iOS vs. Android buying patterns | iOS, Android |
| Demographics | Region, device tier, and city tier faceted data | Metro, Tier-2, Tier-3 |
Mix and match dimensions freely. Run one strategy for Mumbai × Web, another for Delhi × App × Android — Helium handles the Cartesian combinations automatically and generates ranked lists for every context.
How Helium decides what to show
Every product gets a composite score built from three independent signals. The final ranking is the sum of all three — ensuring products that perform well across every dimension surface to the top.
Catalogue Match Score
How well does this product match your strategy's criteria? Helium analyses tags, attributes, colors, materials, subcategories, and price ranges to find the best fit for your rules.
Overall Product Score
A brand-wide aggregate score pulled from your analytics. Independent of any specific context — this reflects how the product performs across your entire store over your chosen time window.
Context-Specific Score
The smartest layer. For each product, Helium looks up its real-world performance for the exact context combination (e.g., sales in Mumbai on Android via the app) and normalises the score on a 1–100 scale.
Built for Shopify stores that are serious about conversion
If you have more than a handful of products and customers across multiple cities or channels, default sorting is leaving money on the table.
👕 Fashion & Apparel
Rank winter wear higher for Delhi shoppers while showing lightweight fabrics to Mumbai visitors. Seasonal and regional relevance, automated.
🛍 Multi-brand Marketplaces
Each brand's collection gets its own strategy. Premium brands get different ranking logic than budget brands — all managed from one dashboard.
📱 D2C Brands with App + Web
Your app users behave differently from web visitors. Create separate strategies for each channel and watch conversion lift on both.
🌍 Stores with Pan-India Reach
Products that sell in metros often flop in Tier-2 cities — and vice versa. Let Helium learn those patterns from your own data and apply them automatically.
Plugs into your existing Shopify theme
Helium writes product rankings directly to your Shopify collection metafields. Your theme reads the sorted product handles and renders them — no Liquid hacks, no app embed conflicts, no frontend slowdowns.
⚙️ Zero frontend changes
If your theme already renders collection products, Helium works out of the box. The product order changes — nothing else does.
⚡ No performance impact
Rankings are pre-computed and cached. Your storefront loads at the same speed — faster, actually, since relevant products appear first.
🔄 Always in sync
Strategies regenerate on schedule. CDN caches are invalidated automatically after every generation run so customers always see fresh rankings.
Ready to stop sorting the same way for everyone?
Install Helium from the Shopify App Store and set up your first AI-powered merchandising strategy in under 10 minutes.
Get Started with HeliumWorks with any Shopify theme. No developer needed.