Helium vs Triple Whale
Personalization Built for Revenue, Not Just Reporting
While Triple Whale gives you a retrospective dashboard, Helium adapts your store in real time, personalizing every session to lift conversions, grow AOV, and cut wasted ad spend before a single shopper bounces.
Trusted by leading Shopify brands
Why High-Growth Shopify Brands
Choose Helium
Most analytics tools, including Triple Whale, show you what happened after a visitor left. Helium is different. It reads shopper intent in the moment and reshapes your store, recommendations, and ad audiences in real time, before you lose the sale.
Real-Time Session Intelligence
Triple Whale's dashboards are retrospective. Pulse captures 20+ live behavioural signals per session, price comfort, style affinity, decision speed, trust cues, and acts instantly. Your store adapts as the shopper browses, not after they leave.
AI-Contextualised Landing Pages
Helium’s AI reshapes landing pages, product grids, filters, and messaging based on live intent. No need for multiple static pages, each shopper sees a storefront built for them.
Trustworthy Attribution — At a Fraction of the Cost
Pulse delivers multi-touch attribution across channel, campaign, audience, and SKU, using the same event stream as personalization. No duplicate pixels or inflated costs.
Dynamic Recommendations That Actually Grow AOV
Pulse switches between substitutes and complements based on real-time decision state, not static carousels. Brands have seen up to 25% AOV uplift and double-digit conversion gains.
Smarter Ad Spend with Audience Signals
Pulse feeds high-quality session signals into Meta and Google campaigns. Target high-intent shoppers, avoid wasted spend, and significantly reduce CAC..
Helium vs Triple Whale
A complete look at what you actually get. Across personalization, attribution, catalog, ad optimization, pricing, and support. Here's how the two platforms stack up.
| Feature | Helium | Triple Whale |
|---|---|---|
| On-Site Personalization | ||
| Real-time session-level personalization | ✅ 20+ live signals | ❌ Not available |
| AI-contextualised landing pages | ✅ Dynamic, intent-based | ❌ Not available |
| PDP recommendation engine | ✅ Substitutes & complements | ❌ Not available |
| Cart-level AI cross-sells | ✅ Co-purchase signal based | ❌ Not available |
| Collection page reordering by intent | ✅ Automated | ❌ Not available |
| Attribution & Analytics | ||
| Multi-touch attribution | ✅ Channel, campaign, SKU | ✅ Triple Pixel |
| First-party event tracking | ✅ Unsampled, server-side | ✅ Triple Pixel |
| Attribution included in base plan | ✅ Yes | ⚠️ Add-on at higher tiers |
| Revenue-scaled pricing | ✅ Flat & predictable | ⚠️ Rises steeply with GMV |
| Holdout groups for measurement | ✅ Built-in | ❌ Not available |
| Ad & Audience Optimization | ||
| Intent-weighted audience signals | ✅ High-intent actions only | ⚠️ Basic audience syncing |
| Product feed hygiene & suppression | ✅ Low-yield SKU suppression | ❌ Not available |
| Creative analysis | ✅ AI-driven insights | ✅ Moby AI + creative briefs |
| Catalog Management | ||
| AI-powered product tagging | ✅ Auto-tags in seconds | ❌ Not available |
| Variant auto-selection by intent | ✅ Conversion-optimized | ❌ Not available |
| Out-of-stock suppression | ✅ Automatic | ⚠️ Basic inventory reporting |
What Brands Say After Switching
"Helium turned our product feed into a performance engine, every ad now talks to the right shopper. We stopped guessing what products to push. The uplift in ROAS speaks for itself."
"Akiso sells performance yoga wear and festive ethnic fashion, two completely different shoppers. Helium's AI identified intent within seconds and reshaped the entire store. We saw a 73% jump in conversions and 25% higher AOV."
"The first-fold personalization is a game-changer. Customers find what they need instantly, our bounce rate has dropped significantly. It feels like having a growth desk that never goes offline."
"Sudathi drove a 25% conversion uplift without increasing ad spend or redesigning the site. Helium showed shoppers more relevant sarees faster and retargeted only high-intent sessions, cutting CAC by up to 5×."
"Our store, catalog, and paid media finally started pulling in the same direction. Helium stopped the mismatch and revenue per visit moved 27% in just 4 weeks."
"Chat-based recommendations are like having a personal shopper for every visitor. And the AI catalog tagging, what used to take hours now happens in seconds, with greater accuracy."
Ready to Move Beyond
the Dashboard?
Join 1,000+ D2C brands using Helium Pulse to grow revenue with real time personalization, smarter attribution, and catalog intelligence, all in one platform built for Shopify.