Helium vs Rebuy
Shopify Recommendations
Built for the Entire Session,
Not Just the Cart.
Rebuy is purpose-built to increase cart size. Helium is built to make your entire store, catalog, and ad stack smarter. If you goal is bigger carts, Rebuy does that well. But if you want higher higher conversions, better margins, and an ad system that learns from every shopper session, Helium is built for that.
Rebuy Optimises Surfaces.
Helium Optimises the Entire Session.
Rebuy is strong at improving AOV and CVR on specific surfaces like cart, upsells, checkout, and post purchase. Helium operates at a broader level. It reads session quality in real time and acts across collections, recommendations, catalog, ad audiences, and attribution, all from one platform. Here is what that difference looks like in practice.
Adaptive Storefront
Rebuy adds smart widgets to your store. Helium reshapes the entire storefront. AI contextualised landing pages adapt content, messaging, visuals, and product positioning on the same URL based on live shopper intent. No static pages, no developer needed. Every visitor sees a store built for them.
Session Intelligence That Acts, Not Just Reports
Helium captures live session signals, browsing patterns, price sensitivity, intent, and location. It uses them to reorder collections, improve recommendations, and send high intent audiences to Meta and Google. Rebuy optimises the basket. Helium optimises what shoppers see before the basket opens.
Collection Merchandising That Adapts to Each Visitor
Rebuy’s Smart Collections offer strong manual controls like scheduling, sorting rules, promos, and out of stock handling. Helium goes further. Collections reorder by location, user traits, and live intent, with persona led curation, sub-collection logic, and built in actions like Preview, Generate, and Reorder.
Context-Led Recommendations That Go Beyond the Cart
Helium delivers context driven recommendations using AI, with cross sells, cart and catalog optimisation, collection level suggestions, and persona led sorting based on where the shopper is in their decision.
Analytics With Root-Cause Depth
Helium goes beyond surface level analytics with real time insights beyond GA4, a Data Agent, Report Builder, full attribution, funnel analysis, and AI driven recommendations. When CVR or ROAS shifts, it explains why and shows what to do next.
One Console for Your Entire Growth Team
Rebuy is built for merchandising within a single toolset. Helium is a multi role console, with dedicated views for Data, CRO, Ads, Content, Support, Dev, and more. Each team gets what they need in one platform, with no silos.
Helium vs Rebuy, Feature by Feature
A complete look at personalization, storefront, analytics, ad optimization, and platform capabilities — side by side.
| Feature | Helium | Rebuy |
|---|---|---|
| Recommendations & Personalization | ||
| On-site AI product recommendations | ✅ Context & intent-led | ✅ Rule + AI-driven widgets |
| Cart-level upsells & cross-sells | ✅ Cart/catalog optimization | ✅ Smart Cart (flagship feature) |
| Post-purchase offers | ✅ Available | ✅ Dedicated post-purchase engine |
| Checkout upsells | ✅ Available | ✅ Checkout extensions |
| Context-led recommendation builder | ✅ AI-powered, persona-aware | ⚠️ Rule-based with AI assist |
| Dynamic bundles | ✅ Available | ✅ Dynamic Bundles + Bundle Builder |
| Free gifts & smart links | ⚠️ Via cart logic | ✅ Native feature |
| Storefront & Collections | ||
| Adaptive landing pages | ✅ Same URL, intent-based | ⚠️ Inside Flows & A/B (not core story) |
| PDP adaptation by ad intent | ✅ Reordered benefits, hero visual | ❌ Not available |
| Collection reordering by live intent | ✅ Location, user traits, live signals | ⚠️ Manual rules + campaign scheduler |
| Persona-led collection curation | ✅ Automated, weekly auto-updates | ❌ Not available |
| Subcollection logic | ✅ Available | ❌ Not available |
| No-code collection controls | ✅ Available | ✅ Available |
| Out-of-stock suppression | ✅ Available | ✅ Available |
| Analytics & Attribution | ||
| Platform-level analytics | ✅ Real-time, beyond GA4 | ⚠️ Focused on Rebuy surfaces |
| Root-cause CVR / ROAS analysis | ✅ Data Agent + AI Analyst | ❌ Not available |
| Multi-touch attribution | ✅ Built-in | ❌ Not available |
| Report Builder | ✅ Available | ❌ Not available |
| Funnel analysis | ✅ Available | ⚠️ Basic |
| A/B testing | ✅ Available | ✅ Native A/B Testing |
| Ad Stack & Audience | ||
| Intent-weighted ad audience signals | ✅ Meta + Google feed | ❌ Not available |
| Product feed optimization | ✅ Low-yield SKU suppression | ❌ Not available |
| Ad-to-landing-page continuity | ✅ Matching intent, hero, copy | ❌ Not available |
| Platform & Support | ||
| Multi-role team console | ✅ CRO, Ads, Data, Dev, PM roles | ❌ Single merchandising view |
| Shopify native | ✅ Yes | ✅ Yes |
| Shopify Plus support | ✅ Yes | ✅ Yes |
| Time to first value | ⚠️ 2-min script; full learning ~15 days | ✅ Smart Cart live in ~2 minutes |
| Pricing model | ✅ Flat / usage-based | ⚠️ Tiered by orders/revenue |
| White-glove onboarding | ✅ Dedicated specialist | ✅ Customer Success + Activation |
| Free trial | ✅ Available | ✅ Available |
What Brands Say After Switching
"Helium turned our product feed into a performance engine, every ad now talks to the right shopper. We stopped guessing what products to push. The uplift in ROAS speaks for itself."
"Akiso sells performance yoga wear and festive ethnic fashion, two completely different shoppers. Helium's AI identified intent within seconds and reshaped the entire store. We saw a 73% jump in conversions and 25% higher AOV."
"The first-fold personalization is a game-changer. Customers find what they need instantly, our bounce rate has dropped significantly. It feels like having a growth desk that never goes offline."
"Sudathi drove a 25% conversion uplift without increasing ad spend or redesigning the site. Helium showed shoppers more relevant sarees faster and retargeted only high-intent sessions, cutting CAC by up to 5×."
"Our store, catalog, and paid media finally started pulling in the same direction. Helium stopped the mismatch and revenue per visit moved 27% in just 4 weeks."
"Chat-based recommendations are like having a personal shopper for every visitor. And the AI catalog tagging, what used to take hours now happens in seconds, with greater accuracy."