Glossary Page
E-commerce and Helium terms, defined.
Industry language moves fast. This glossary covers the terms that matter for Shopify growth.
A model of e-commerce in which AI agents act on behalf of shoppers — browsing, comparing, and purchasing autonomously.
Helium's suite of purpose-built AI agents operating across your Shopify store handling catalogue and search.
The average amount a customer spends per transaction, calculated as total revenue divided by number of orders.
The percentage of sessions in which a visitor lands on a page and leaves without taking any further action.
Total cost of acquiring a new customer, including all marketing and sales spend.
Improving product titles, descriptions, and tags to increase discoverability and search performance.
The percentage of visitors who complete a desired action, usually a purchase.
Systematic practice of increasing the percentage of visitors who convert without increasing traffic spend.
A business model where a brand sells directly to customers via its own website.
Behavioural and transactional data collected directly from your own customers and visitors.
Helium's AI search built for Shopify. It understands semantic intent and natural language.
See Helium Search →Helium's e-commerce-native AI chat agent for product discovery and support.
Real-time signal profile built for each visitor to infer purchase readiness.
Behavioural indicators revealing purchase intent like scroll depth and return visits.
Total revenue a business expects from a single customer over their relationship.
Practice of curating and sequencing products to influence purchase behaviour.
Process through which a shopper finds a product via search, browse, or recommendations.
Helium's reporting layer surfacing metrics for conversion and merchandising decisions.
Optimisation that acts during the active session rather than after it ends.
Advertising strategy showing ads to users who previously visited but didn't convert.
Revenue generated for every unit of currency spent on advertising.
Measure of how deeply a visitor engages via pages viewed or time spent.
Adapting the storefront for each visitor based on current session signals.
Data that a customer intentionally shares like preferences or wishlist items.
See these concepts in action
Helium applies intent signals and session personalisation to your Shopify store — automatically.